Looking for a honest happy coffee review? Is happy coffee a legit company or is this just another pyramid scheme in a long list of companies taking advantage of people omline?

The Happy Co – makers of Happy Coffee tout their product as the latest in weight loss and fat burning products. In a market full of scams and manipulative products will Happy Co stand out as an honest company you can trust? Lets dive in and find out.

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What Is Happy Coffee?

Happy Coffee, a multi-level marketing firm, is dedicated to providing weight loss coffee designed to facilitate your weight loss journey, simplifying the process, and making it less intimidating.

It belongs to the same category as other MLM enterprises offering weight loss products, such as Arbonne, Herbalife, and Optavia.

In our review of Happy Coffee, it became apparent that The Happy Co., the parent company, emphasizes that its coffee is not just another brand of instant coffee. Rather, it’s a functional beverage infused with nootropic ingredients, augmented with amino acids, fat burners, and Colombian coffee concentration elements.

The Happy Co. asserts that these ingredients not only enhance overall health but also specifically foster mental clarity, improve memory, and boost energy levels.

Elevacity or Happy Co.?

Elevacity was established in 2014 by Robert Oblon in Plano, Texas. Notably, Oblon was later expelled from the organization, a topic we will touch on in more detail subsequently.

Elevacity began as a multi-level marketing (MLM) venture themed around a travel booking engine, which served as the foundation for Happy Co. This company is now the producer of Elevate Smart Coffee, one of many products they offer, all designed to promote health and wellness.

Included in Happy Co.’s product portfolio is the D.O.S.E. line, which features Happy Coffee, falling under their umbrella of nutritional food and beverage products aimed at enhancing quality of life through healthier dietary choices.

As a MLM company, Happy Co. offers opportunities for its distributors to earn through a commission-based structure, which is dependent on the volume of product sales they generate. The organization implements two compensation plan structures: binary and unilevel.

Is Happy Co. A Rebranded Elepreneurs?

In February 2021, Elepreneurs underwent a rebranding process and emerged as The Happy Co. This rebranding was triggered by a dispute with former executive Robert Oblon, the founder of the company. Oblon had previously held a senior position at Sharing Services Global and launched Elepreneurs in 2017.

Elepreneurs affiliates received a memo, in February 2020, accusing Oblon of “gross financial misconduct.” Consequently, Oblon was expelled from the Board of Directors and dismissed from his senior position within the company. To circumvent any potential legal action stemming from his misconduct, he chose to resign. Despite these occurrences, Oblon continued his involvement in the MLM industry, subsequently launching a new company called Amplifei.

Following Oblon’s departure from Elepreneurs, the board selected CEO Keith Halls to oversee the operation. However, his tenure was brief, and he was replaced by Bo Short following the rebranding to Happy Co.

Who is Running Happy Co?

Bo Short, a veteran of the MLM industry, has an extensive history dating back to the 1990s with his time at Amway. He parted ways with Amway in 2001 to start Passport.

Bestselling Happy Coffee Products

Among Happy Co.’s top-selling products are the following:

Elevate MAX Daybreak CA Coffee

This product ranks as one of Happy Co.’s best sellers. It’s known for promoting mood elevation, appetite control, and increased energy levels.

Elevate MAX Happy Coffee

Similar to the Daybreak variant, this product also offers benefits of appetite control, mood elevation, and an energy boost.

Elevate Nitro Bold Coffee

This product is known for enhancing energy, focus, and motivation. It is designed to stimulate the production of muscle-pumping nitric oxide, promoting weight loss and overall well-being. It’s also seen as a great way to kickstart the morning and is considered a functional beverage.

Elevate Smart Coffee

Known for providing energy, focus, and a pleasant flavor, Elevate Smart Coffee also functions as a mood elevator. It is formulated with natural herbs and extracts intended to control your appetite.

Ultimate Skin Care Set

This popular package includes the Age-Defying Intensive Repair Serum™ (two bottles per box) and the Ultimate Revitalizing Cream™. As a bonus, customers receive a complimentary HCo.™Makeup Compact Mirror. These products aim to make your skin smoother, softer, firmer, and brighter, utilizing patented breakthrough technology from Korea called the Synchronized Peptide Complex™.

Elevate Max+ Energy Cap

These “magic capsules” can be added to your coffee to provide additional mood elevation, appetite control, and an energy boost.

Other Happy Co Products

Happy Co. also offers a diverse array of additional products:

Choclevate Happy Chocolate: A beverage formulated with natural nootropics designed to enhance mental sharpness.
ElavaciTea Georgia Peach: A southern sweet tea featuring a natural Georgia Peach flavor.
ElevaciTea Vanilla Chai: A beverage that claims to deliver sustained energy, mood elevation, and weight loss benefits.
Elevate Zest Happy Lemonade: Marketed as a product offering afternoon energy, craving control, and instant “happiness.”
Zest Plus Happy Lemonade: A smooth-tasting drink that reportedly promotes appetite suppression and enhanced focus.
Liquid Sunshine Defense Drops: A supplement containing Zinc, Vitamin C, Vitamin B6, Vitamin E, Echinacea, and Vitamin D3.
Unwined Chill Drink: Described as a beverage similar to wine, but without the alcohol or bitter taste.
Elevate Pure 2.0: Marketed as a product that helps eliminate harmful toxins that could potentially impact your health.
XanthoMax Happy Caps: A xanthohumol supplement available in bottles of 30 capsules or bags of 20 blister pack capsules.
KetoCre Keto Creamer: A product that is said to facilitate weight loss, sold in a 15.9 oz pouch (450 g).
Extreme Energy Patch: A patch delivering vitamins, minerals, adaptogens, and natural extracts for pure, clean, and fatigue-fighting energy.
Hangover Defense Patch: A supplement aimed at preventing hangovers.
Sound Sleep Patch: A supplement marketed as a blend of natural ingredients to promote restful sleep and potential weight loss.
Eller Facial Serum: A skincare product designed to enhance the appearance of your skin.
Eller Moor Mud Mask: A skincare product offering a spa-quality facial at home.
Timeless Eye Gel: A skincare product that claims to firm, tighten, hydrate, and nourish your skin.

The Happy Co. also offers their wellness products in various discounted bundle packs.

Elevate Smart Coffee’s Ingredients

Elevate Smart Coffee is a key product in the Happy Co.’s product line. Its efficacy can best be assessed by examining its ingredients.

This unique blend includes Chromium, PEA (Phenylethylamine HCL), Green Coffee Bean Extract, L-Theanine, Alpha GPC, Kigela Africana, Caffeine Anhydrous, Juglans Regia Extract, Xylitol, rich dark roast coffee, espresso coffee, Niacin, organic cocoa, Kucha tea leaf extract, Bacopa Minnieri extract, green tea extract, sunflower oil, silicone dioxide, sunflower lecithin, vanilla and chocolate flavors, acacia gums, d-alpha tocopherol, brown rice syrup, cocoa bean extract, and organic rice concentrate. These ingredients synergize to give the coffee its health-enhancing properties.

Understanding how these ingredients contribute to overall wellness and weight loss can give insight into the product’s claimed benefits:

Chromium is known to facilitate the reduction of body fat.
PEA (Phenylethylamine HCL) is related to mood regulation.
Green Coffee Bean Extract is often used to promote weight loss.
L-Theanine, an amino acid, is linked to mood elevation and relaxation.
Green tea, renowned for its weight loss benefits, is commonly incorporated in weight management supplements.
Caffeine Anhydrous aids in weight management.
Xylitol is used as a healthier sweetener alternative.
Juglans Regia Extract assists in managing stress and anxiety.

To prepare Elevate Smart Coffee, simply add one to two teaspoons to 6 to 8 oz of hot or cold water, then stir. The resultant beverage is touted to bring not only the invigoration of caffeine but also an array of other health benefits.

Benefits of Happy Coffee Products?

The Happy Co.’s products, including Elevate Coffee, are often referred to as “smart coffee” due to their alleged abilities to enhance fat burning, improve memory, increase energy levels, elevate mood, promote clarity, and curb carbohydrate cravings. Elevate Coffee contains nootropics, including choline, natural amino acids, and fat burners, commonly found in foods rich in protein and antioxidants. The product is said to aid weight loss by mitigating feelings of hunger and cravings, fulfilling the brain’s nutritional needs without the need for comfort food.

Happy Coffee Side Effects

However, like any supplement or weight loss product, there are potential side effects to consider. Elevate Coffee contains 130 mg of caffeine per serving, and excessive caffeine intake, usually over 400 mg per day for an adult, can increase heart rate and cause other negative side effects. Apart from caffeine, other ingredients of Elevate Coffee may also present side effects. For instance, green tea can lead to increased heart rate, nausea, and indigestion. L-theanine might cause loss of appetite, diarrhea, dizziness, and headaches, and cocoa can result in gas, nausea, and headaches.

Happy Coffee Product Warnings

Given these potential effects, there are several product warnings issued by the manufacturer:

Avoid consumption in conjunction with other caffeinated products or beverages.
These products are designed for individuals aged 18 years and older.
Pregnant or nursing individuals should not consume the coffee.
Discontinue use if adverse effects are experienced.

It is essential to consult a healthcare provider before consuming the smart coffee if you have any medical conditions or a family history of medical conditions. Medical clearance is also required if you are taking any medication or other supplements.

The Happy Co’s Compensation Plan

The Happy Co operates a multi-level marketing (MLM) model, and their compensation plan is based on ranks with several avenues for compensation.

The ranks and their corresponding qualifications are as follows:

Brand Partner: Entry-level rank when you sign up as an affiliate. Earnings potential up to $750/month.
Star: Achieved by generating and maintaining 80 PV or 240 RPV a month, referring and maintaining one retail customer who orders at least 40 RPV a month, and generating 1250 GV a month. Earnings potential up to $1250/month.
Bronze: Achieved by maintaining 80 PV or 240 RPV a month, recruiting and maintaining two retail customers who bring in at least 40 RPV a month each, and generating 2500 GV a month. Earnings potential up to $2500/month.
Silver: Maintain 80 PV or 240 RPV a month, refer and maintain three retail customers who order at least 40 RPV a month each, and generate 5000 GV a month. Earnings potential up to $5000/month.
Gold: Maintain 80 PV or 240 RPV a month, refer and maintain four retail customers who order at least 40 RPV a month each, and generate 10,000 GV a month. Earnings potential up to $7500/month.
Platinum: Maintain 80 PV or 240 RPV a month, refer and maintain six customers who earn you 40 RPV a month each and generate 20,000 GV a month. Earnings potential up to $12,500/month.
Diamond: Maintain 80 PV or 240 RPV a month, refer eight customers who earn 40 RPV a month each and generate 40,000 GV a month. Earnings potential up to $20,000/month.
Black Diamond: Maintain 80 PV or 240 RPV a month, refer eight customers who earn 40 RPV a month each and generate 80,000 GV a month. Earnings potential up to $32,500/month.
Royal Black Diamond: Maintain 80 PV or 240 RPV a month, refer eight customers who earn 40 RPV a month each and generate 150,000 GV a month. Earnings potential up to $50,000/month.
Ambassador: Maintain 80 PV or 240 RPV a month, refer eight customers who earn 40 RPV a month each and generate 300,000 GV a month. Earnings potential up to $70,000/month.
Crown Ambassador: Maintain 80 PV or 240 RPV a month, refer eight customers who earn 40 RPV a month each and generate 500,000 GV a month.
Royal Crown Ambassador: Maintain 80 PV or 240 RPV a month, refer eight customers who earn 40 RPV a month each and generate 1,000,000 GV a month.
Triple Crown Ambassador: The highest rank requires maintaining 80 PV or 240 RPV a month, referring eight customers who generate 40 RPV a month each, and generating 2,000,000 GV a month.

Retail commissions range from 10% to 20%, and the exact amount is the difference between the wholesale and retail price of products. Notably, Crown Ambassadors and higher have no income cap.

The Happy Co offers several bonus structures in its compensation plan:

Customer Acquisition Bonus: A tiered system pays you a bonus based on the number of new customers you bring in a month. Three or four new customers yield a $25 bonus, five or six new customers yield a $50 bonus, and seven or more new customers yield a $100 bonus. The new customers must each make an order of 80 PV or higher.
Residual Commissions: These commissions are paid based on a unilevel compensation structure. Residual commissions are payable up to ten levels deep. The percentage commission you receive depends on your rank and the level of the affiliate in your downline.
Leadership Bonus: If you are at the Platinum level or higher, you qualify for a monthly Leadership Bonus. The bonus amount varies based on your rank: $400 at Platinum, $600 at Diamond, $800 at Black Diamond, and $1000 at Royal Black Diamond.
Diamond Pool: The Happy Co allocates 0.5% of the company’s monthly sales volume to the Diamond Pool. Affiliates at Diamond level or higher qualify for a share of this pool every month. The share you receive is proportionate to the GV you generate compared to the total GV generated by other Diamond or higher affiliates.
Ambassador Pool: Similarly, 1.5% of the company’s monthly sales volume is put into the Ambassador Pool. This pool is accessible to Ambassador and higher-ranked affiliates. There are two parts to this pool: a 0.5% pool, where an equal share is distributed monthly to qualifying affiliates, and a 1% pool, where your share is calculated based on your GV contribution compared to the total GV of qualifying affiliates.

This comprehensive compensation plan allows multiple ways to earn, but also requires maintaining certain PV and GV levels and achieving customer recruitment targets.

Customer Acquisition Bonus

Happy Co has a three-tier system incentive program for new customer referrals:

Referring three or four new customers within a single month will result in a $25 bonus.
A monthly total of five or size new customer referrals will yield a reward of $50
Acquiring seven or more new customers in a month earns you a bonus of $100

To qualify for this incentive, the referred new customers must place an order of 90 PV or higher.

Residual Commissions

Happy Coffee offers residual commissions utilizing a unilevel compensation plan framework. In this structure, an affiliate is position at the pinnacle of a unilevel team, with every personally recruited affiliate situated directly below them at level 1.

If these direct recruits introduce new affiliates, they are assigned to level 2 of the initial affiliate’s unilevel team. Any affiliates recruited by level 2 affiliates are then placed on level 3, and so forth.

Th compensation structure extends up to ten levels. Residual commissions are paid as a percentage of the total revenue generated across these ten levels.

The Happy Co offers several bonus structures in its compensation plan:

1. Customer Acquisition Bonus: A tiered system pays you a bonus based on the number of new customers you bring in a month. Three or four new customers yield a $25 bonus, five or six new customers yield a $50 bonus, and seven or more new customers yield a $100 bonus. The new customers must each make an order of 80 PV or higher.

1. Residual Commissions: These commissions are paid based on a unilevel compensation structure. Residual commissions are payable up to ten levels deep. The percentage commission you receive depends on your rank and the level of the affiliate in your downline.

1. Leadership Bonus: If you are at the Platinum level or higher, you qualify for a monthly Leadership Bonus. The bonus amount varies based on your rank: $400 at Platinum, $600 at Diamond, $800 at Black Diamond, and $1000 at Royal Black Diamond.

1. Diamond Pool: The Happy Co allocates 0.5% of the company’s monthly sales volume to the Diamond Pool. Affiliates at Diamond level or higher qualify for a share of this pool every month. The share you receive is proportionate to the GV you generate compared to the total GV generated by other Diamond or higher affiliates.

1. Ambassador Pool: Similarly, 1.5% of the company’s monthly sales volume is put into the Ambassador Pool. This pool is accessible to Ambassador and higher-ranked affiliates. There are two parts to this pool: a 0.5% pool, where an equal share is distributed monthly to qualifying affiliates, and a 1% pool, where your share is calculated based on your GV contribution compared to the total GV of qualifying affiliates.

This comprehensive compensation plan allows multiple ways to earn, but also requires maintaining certain PV and GV levels and achieving customer recruitment targets.

Leadership Bonus

Our esteemed affiliates at the Platinum rank or above are eligible for a monthly Leadership Incentive, which is determined by their rank:

At the Platinum rank, you are entitled to a monthly bonus of $400.
At the Diamond rank, the monthly bonus increases to $600.
Black Diamond rank members receive a monthly bonus of $800.
At the pinnacle of our ranking system, the Royal Black Diamond level, the monthly bonus is a generous $1000.

Diamond Pool

Each month, Happy Coffee allocates 0.5% of its total company-wide sales volume into a designated “Diamond Incentive Pool”. Affiliates at the Diamond rank or higher are eligible for a share of this pool, disbursed on a monthly basis. The disbursement is calculated pro-rata based on the Group Volume (GV) you generate, measured as your GV contribution relative to the total GV generated by other affiliates of Diamond rank or higher.

Ambassador Pool

Similarly, we reserve 1.5% of our monthly company-wide sales volume for an “Ambassador Incentive Pool”. This pool is designed for affiliates who have achieved Ambassador rank or higher. They qualify for a monthly share from both the Diamond and Ambassador Pools.

The Ambassador Incentive Pool is split into two components:

The first is a 0.5% pool, from which an equal share is disbursed to each qualifying affiliate on a monthly basis.
The second is a 1% pool, in which the affiliate’s share is calculated pro-rata based on their GV contribution as a percentage of the total GV generated by all qualifying affiliates.

Joining Happy Co as an Affiliate

The Basic affiliate membership at Happy Co is available for a fee of $49. However, we also offer optional enhanced memberships as follows:

Happier Pack, priced at $299
Happiest Pack, priced at $549

Pros of Happy Coffee MLM

Our Multi-Level Marketing model offers the opportunity to profit by selling our products to your personal network and the wider public. Happy Coffee is a supplement designed to cater to a significant demand for products that assist with weight loss.

Our uniquely manufactured instant coffee offers a range of benefits that surpass those of conventional instant coffee. The reported advantages of our smart coffee include increased energy levels, improved mental clarity, heightened alertness, reduced anxiety, lessened stress levels, fat burning, enhanced metabolism, reduced fatigue, and appetite suppression.

Cons of Happy Coffee MLM

While our Elevate Coffee boasts numerous benefits, it’s important to note that it’s relatively costly, with a high cost per serving. This may present challenges when selling the product to your clients.

Some customers may experience adverse effects from some of the ingredients, especially if usage guidelines are not strictly followed. We recommend consulting with a healthcare professional before initiating consumption of the product.

Moreover, the coffee has a high caffeine content, which might not be suitable for everyone and can limit your customer base.

Frequently Asked Questions

Where Can I Buy Elevate Coffee?

For detailed information on where to buy Happy Coffee, please refer to the official website. We typically do not sell products directly through our site, and customers may need to contact a distributor. Alternatively, our smart coffee is available for purchase through online retailers such as Amazon.

What Is the Cost of Happy Coffee?

The price of Happy Coffee varies. For instance, Smart Elevate Coffee can be purchased for $55. It is available either in 24 individual packs or in the form of the Elevate Coffee tub.

To avail of our products at a reduced cost, consider joining our SmartShip program. With SmartShip, Elevate Smart Coffee, for example, can be procured for as low as $9. Note that this program involves automatic billing unless cancelled.

How Does Happy Coffee Taste?

When prepared correctly, Happy Coffee provides a distinct taste, aroma, and overall experience that differs from typical instant coffee. It can be enjoyed with milk or a sweetener if you prefer a less bitter taste.

The aroma of Smart Coffee closely resembles that of conventional coffee, offering a familiar sensory experience. In terms of texture, Smart Coffee sets itself apart from other instant coffee brands, offering a richer and more robust feel.

Is Happy Coffee Legit? The Verdict

Certainly, the Happy Co. is a multi-level marketing (MLM) company that sells a variety of products, including coffee and hot chocolate, that are formulated to help manage body weight and enhance brain performance. They also offer skincare products designed to improve the radiance of your skin.

The company’s smart coffee is infused with ingredients that are said to promote weight loss and enhance cognitive abilities. However, these ingredients might not be suitable for everyone, and their effects can vary significantly from person to person. So, before trying any of these products, it’s recommended to consult with a healthcare professional to ensure they’re a good fit for you.

As for the business opportunity, the Happy Co. follows a typical MLM structure. This means you can earn money by selling the company’s products and by recruiting others to join your team or downline. The size of your downline and the volume of products you sell directly influence your earnings. However, it’s important to note that, as with any MLM, it can be challenging to make a significant income without a substantial downline and a strong customer base.

In conclusion, if you’re considering joining the Happy Co. as a distributor, it’s important to thoroughly understand the company’s compensation plan and to have realistic expectations about potential earnings. As always, conducting your own research and perhaps seeking advice from those already in the business can be very helpful.

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