Looking for a honest Network Marketing Secrets review? ClickFunnels CEO and Co-Founder penned the book himself revealing all his tricks and hacks for funnel marketing.
ClickFunnels is arguably one of the the best known, if not the best known brand in the affiliate marketing community. With over 90,000 active users, close to $4 billion processed through ClickFunnels sales funnels and over 5.5 million funnels built, there is no doubt ClickFunnels is a one of the leading sales funnel software platforms on the market.
Russell himself has an impressive resume from his ClickFunnels journy, to his early sales days where he won a Ferrari after generating 1.5 million leads in just 6 weeks. So with a clear track record of success does this book really reveal helpful strategies and hack? Or is it just a sales tactic to give you a small teaser and encourage you to upgrade? Lets dive in and find out.
But before we do, I started Affiliated Success for one reason, and one reason only – to find the best way to make money online. When I started out I jumped from one program to the next, getting scammed, getting ripped off and I decided I wanted to make sure no one else had to do it, if I could help it.
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Network Marketing Secrets Review
Network Marketing Secrets is the 3rd book by ClickFunnels CEO and co-founder Russell Brunson. His Other titles include, DotCom Secrets and Expert Secrets.
Network Marketing Secrets focuses on proven strategies and strategies for Multi-Level Marketing (MLM), network marketing and sales funnels. Traditionally MLM strategies have been centred on offline sales methods, and cold calling strategies. Russell attempts to take the 3 cord foundations of the old successful MLM strategies and frame them for online sales, and more specifically online sales funnels to build and scale online affiliate, eCommerce of MLM businesses.
The free book will unveil the 3 “lost” funnels that run 99.9% of ALL successful network marketing companies. And all of it for free, all you have to do is pay the shipping costs. So lets take a closer look at the book, but first lets look at the man behind the book and see why this book is highly sought after.
Network Marketing Secrets Creator Russell Brunson
Before I review any program, course or book, I like to look at the creator, to see what value we can place on the information. For anyone who knows about ClickFunnels, Russell needs no introduction, and his career speaks volumes to the credibility of his knowledge.
Russell Brunson started his online marketing career in 2003 selling a software called ZipBrander, a viral marketing tool that helped to drive traffic to your website. The software was used to help increase revenue and sales to any online website, and it was during this time, Russell began to hone his skills as an expert online marketer.
He spent 2 years with ZipBrander, before creating his first product offering, a DVD called “How To Create A Potato Gun”. It was in creating this offer he also began to experiment with upselling techniques and maximising cart values. After purchasing the DVD the customer was offered an upsell that included all the materials needed to construct the potato gun. This incredibly simple offering was huge success for Russell and presented his first taste of real online marketing.
It was from there Russells quickly went on to establish himself as one of the most successful and knowledgeable online marketers in the world. Russell sold everything from supplements, coaching services, books, t-shirts and tech products. Across the multiple network marketing companies he worked for, he often ascended to the top commission earning. In fact his success lead to him winning a Ferrari and generating over 1.5 million leads in 6 short weeks.
After this success, in 2014, Russell teamed up with co-foudner Todd Dickerson to create ClickFunnels after becoming frustrated with the lack of sales funnel software at the time. In a short 3 years the two built the company to generate over $100 million in sales, with over 90,000 active users.
ClickFunnels has now become arguably the biggest Funnel building software in the world. As of 2020 Russells training, reaching, and ClickFunnels software has helped produce over 728 millionaires.
As if all of this wasn’t enough, he has a following of over 1 million entrepreneurs, has sold over 400,000 of his books and become synonymous with sales funnels. Now we know Russells incredibly impressive resume and his credibility lets take a look at MLMs biggest challenges and how Network Marketing Secrets plan to overcome them.
Network Marketing Secrets MLM’s Biggest Challenges
According to the World Federation of Direct Selling Associations as of 2020, Direct selling is a $193 USD billion industry worldwide that encompasses 118.4 million independent representatives.
According to their global statics fact sheet over 75% of this revenue comes from just 3 industries;
- Wellness – $64.1 Billion USD (33.2%)
- Cosmetic & Personal Care – $60.2 Billion USD (31.2%)
- Household Goods & Durables – $24.7 Billion USD (12.8%)
There is no doubt that MLM is a massive industry to enter, however as with all businesses there are common challenges and pitfalls that all fall into. Some of these challenges include;
- Who are your customers? The common pitfall all multi level marketers go through is who can they sell to? And nearly all of them start with their inner circle. Friends and family. In doing so they piss them off and disillusion their friends and family. Who hasn’t had a friend try and sell them Tupperware, linen or other goods in a “incredible business opportunity” ambush?
- Confusing messaging & complicated product structures – As counter-intuitive as it sounds a lot of the web pages created by MLM companies are convoluted, confusing, and difficult to navigate. Countless sales are lost simply by cart abandonment….before they even reach the cart.
- Competing with the same tools as everyone else – When you join an MLM business you are given a welcome kit, the same as EVERYONE else in that business. The same products, scripts, websites, and often compete against 100,000s of others also trying to make their marker in the industry.
With standard MLM most of the challenges are not overcome, simply bashed through with brute force. Those who succeed are simply better at getting the volume needed to make sales. Network Marketing Secrets unveils how to overcome these challenges, by using the 3 lost funnels;
The Three Lost Funnels
The premise as described by Russell is that Network Marketing Secrets will reconnect the reader with three lost funnels that will solve the common pitfalls of modern MLMers. Multi Level Marketing traditionally in the past was done through networking in person, and physical sales via pitching, “sales parties” and other methods.
Russell has simply taken the traditional strategies used in the past and modified them to suit the digital age. The three funnels as you will see are modelled on the “physical” sales methods and mimic the person to person sales methodology by automated systems and nurturing.
The three lost funnels are;
- The Bridge Funnel
- The Home Party Funnel
- The Hotel Meeting Funnel
As you can see from their names, it is fairly easy to visualise what they have been modelled on, and this in turn will give you an understanding into what the funnels will potentially do. So lets take a close look at each funnel and unpack how they they will unlock the path to your financial freedom.
Network Marketing Secrets Lost Funnel #1 – The Bridge Funnel (aka the three-way call)
If you have ever been pitched into an MLM program, perhaps a friend tried to get you to come to a Tupperware party, introduced you to Amway or even Herbalife you will know how the process goes. You are approached by a current member of the MLM program that perhaps suggests they have a business opportunity. A meeting is organised, where you generally meet with two people, the person pitching, and a “senior” or “upline” member.
During this meeting they then take the opportunity to tell their story, sell the dream of the financial potential the program presents, and introduce you to the topics. The upline or senior member will validate your sales person’s story and edify his stories. At the end of this process you will get the pitch or offer, and the two will try and close you.
The Bridge Funnel seeks to emulate this process, and present the story and offer to the prospect. Bridge Funnels are used to connect two different idea’s or preframe a landing page. With MLM you are often ultimately lead by the program’s end of funnel sales page. The Bridge Funnel allows you to frame the offer, with your own content and stories to prepare your prospect for the sale. In essence you are warming the lead and preselling them what they will be presented on the sales page.
ClickFunnels gives and excellent example in their funnel descriptions within the ClickFunnels system which I have summarised below. Sign up for your own free 14 Day ClickFunnels trial here.
Lets say that you are selling a product for a company that puts someone’s body into ketosis. However you get the lead, whether through an ad, website, social page, you offer a teaser of your #1 weight loss trick that helped me to lose 30 pounds in two weeks.
After opting in they are taken to your Bridge page which tells your story, how you lost the weight through ketosis and the best way to get into ketosis – your offer.
The bridge page presented ketosis in a easy to understand and relatable way, and edifies its effectiveness through a personal story. This warms the lead and makes them more receptive to the final offer.
The Network Marketing Secrets Book unpacks the Bridge Funnel in far more detail, and contextualises it for MLM use. You can create your own Bridge Funnel as you learn about it and experiment with a free 14 Day ClickFunnels Trial which you can access below.
Network Marketing Secrets Lost Funnel #2 – The Home Party
The most well known form of a home party would be a Tupperware Party. The Host either invites a group of attendees to their house, or they host the “party” one of the attendees house who gets an incentive for offering their house as a venue. This in itself is an upsell of the MLM offer itself, with party attendees learning they get free products for hosting a party themselves.
The appeal of these type of sales settings are that they are a more relaxed, friendly setting that offers a non pressurised sales setting. The host shows the goods and the attendees, often groups of friends, chat, test the products, share experiences and find value in the products.
The setting allows for the host to create an almost peer pressure situation, whereby one of the attendees makes a purchase, and gets bonuses or special offers and others buy for fear of missing out. Naturally as more begin to join in and make purchases they encourage others to buy almost creating a domino effect.
So where the Bridge Funnel offers the experience, story, and product information on a bridge page, these are shared and told by the host in the party setting. Not only are the attendees able to learn about the products, and hear of others experiences, but they also get to try and touch the tangible products.
Russell reveals how you can recreate the house party experience in an online setting in Network Marketing Secrets, and also details in depth how to set it all up. He shares his own experiences with this particular funnel which he used to generate over 1.5 million leads in just 6 weeks.
Network Marketing Secrets Lost Funnel #3 – The Hotel Meeting
Traditionally the hotel meeting was a way to present leads the products in a business setting with a “top earner”. The hotel meeting is akin to a formal business meeting, and is an event – meeting a top earner is a rare opportunity and is only presented to a lead with “real potential”. Aka everyone, this is the sales tactic. Once a lead converts and enters the MLM program, the hotel meetings enable them to make sales through the same “funnel” they entered through. New members bring their prospects to the hotel meeting and let the top earner sell to them, the same way they were sold to.
This essentially offers them a pre built system to make sales and convert leads. Network Marketing Secrets unpacks this funnel, and contextualises it for an online environment. The funnel enables leads to register and get tickets to a webinar, the “top earner” pitch, which leads to the offer.
By taking this process online, MLM members can have a continued, “always on” hotel meeting. Webinars enable leads to watch and enter the funnel at any time, and gives the creator the opportunity to craft the perfect presentation. Russell not only explains how to create and build this funnel, but also identifies who the ideal prospects or clients are. And more importantly how you are create your funnels to attract them and convert them.
How To Succeed At Network Marketing With An MLM Sales Funnel
Below is a short 6 minute video Russell released on how to succeed with sales funnels in MLM.
The Network Marketing Secrets Book Table Of Contents.
Section 1: The 3 Lost Funnels
Secret 1: The Evolution of the Network Marketing Funnel
Secret 2: The 3 Lost Funnels
Secret 3: Your 2 Dream Clients
Section 2: The Viral Loop
Secret 4: The Epiphany Bridge: How to Sell Without Selling
Secret 5: The Demo
Secret 6: The Call to Action (CTA)
Secret 7: The Ultimate Network Marketing Secret: Duplication
Section 3: Digging In: The 3 Lost Funnels
Secret 8: Digging Into the Mechanics of the 3 Lost Funnels
Secret 9: Digging Into the Bridge Funnel
Secret 10: Digging Into the Home Party Funnel
Secret 11: Digging Into the Hotel Meeting Funnel
Section #4: What To Do Next
Secret 12: How To Get Started Right Now!
Secret 13: How To Fill Your Funnel
After diving into the three lost funnels Russell explores what he defines as the Viral Loop.
The Viral Loop is the sequence of events that you must create in order to effectively sell your products effortlessly. Step 1 is the Epiphany Bridge, which russell explains as how to sell without selling. This bridge seeks to naturally bring your lead to a personal epiphany through the telling of your backstory and journey. From this epiphany your lead will move through the funnel wanting a solution, or to achieve something triggered by your story.
Step 2 then is the demo, that answers all their questions about your product. As discussed in the lost funnels, these were generally your home party or hotel meetings. In showing them a live demonstration of the product you sell not only the benefits and strengths of the products themselves. But also highlight the opportunities these product present for the lead to go and sell themselves, and how they can duplicate your system.
Step 3 is naturally a call to action, closing the sale. What will they do now. How will they take action today. You need a strong CTA in order to close your leads who have invested enough time to sit through the demo.
The final step is duplication, which is the most important part of a successful MLM. A clear explanation of the process, and road map to be able to easily duplicate the method will self fulfil the sales cycle. Leads will see how easy it is to copy what you did and makes sales, and in term they will share this with there leads etc etc growing your team and earning you more money!
How Much Does Network Marketing Secrets Cost?
As with nearly all the ClickFunnels Books the Network Marketing Secrets book is FREE….as long as you pay the shipping. The book retails for $19.95 but when purchased through the above link is only $7.95 in shipping for US residents, and $16.04 for international buyers.
Why so cheap? Well for the experience affiliate marketers and MLMers this just but the sample of a full sales funnel. So the cost can be far greater, but only if you want to buy more! So lets look at the full sales funnel and what it represents.
Order Bump: Network Marketing Secrets Audio Book – $37
The order bump is simply the audio version of the book, valued at $37. For some this can be incredibly appealing, rather than taking planned and designated time to read the book, you can take advantage of commutes, gym, exercise, or any time that you can freely listen to audio. A great option if you ask me to really soak up the information!
OTO #1: One Funnel Away Challenge – $100
Now this is a one time offer, but I am going to be 100% transparent – you can get this any time, for the same price, without buying the book. ClickFunnels One Funnel Away Challenge is an incredibly valuable. You can read my full review of ClickFunnels One Funnel Away Challenge here.
With the help of Russel, and two other coaches, the One Funnel Away Challenge is a 30 day program that seeks to propel you to your first successful funnel quickly and take full advantage of the ClickFunnels Suite. To spell it out and offer me a step by step road map.
There is 5 weeks worth of lessons in the challenge, that get sent to you daily to you inbox. Each lesson comes with actionable steps you must carry out prior to the next lesson to build upon your knowledge and work.
You can sign up to ClickFunnels One Funnel Away Challenge Here
OTO #2: The Traffic Secrets – $297
The final upsell of the Network Marketing Secrets funnel is access to the Traffic secrets training course.
The Traffic Secrets training course is an indepth highly detailed look into everything you need to know about the traffic skills you need to know to make a successful online business. You will learn strategies and techniques on how to create traffic, capitalise on the traffic you already have, and the common pitfalls all online marketers fall into.
You will also learn about the two different forms of traffic generation, paid and free, and their various pros and cons. No matter how amazing your offer is, and how expertly crafted your scripts are, you will sell NOTHING if no one sees it. Traffic is the fuel to your Lamborghini. You don’t want it just sitting in the garage do you?
As far as upsells go, this one is moderately priced. I personally think $297 is an incredibly reasonable price for this offer, and I can say this is truely the only way you can get this offer, through this funnel. It is not like the One Funnel Away Challenge – you cannot get this anywhere else. So be aware and if it’s something that interests you (and it really should if you are not a traffic guru and seasoned veteran) be prepared, willing and able to purchase if it speaks to you when presented!
A Page By Page Breakdown Of Network Marketing Secrets
As with all of the ClickFunnels book offerings, the landing page offers a breakdown of a select number of pages from the book. Below is the summary of these pages as provided by the ClickFunnels team.
Looking to add more direct sales “enthusiasts” to your team beyond just Mom and Grandma? You got it! Read this book instead and you’ll discover how to get prospects who are so super-interested in your opportunity, they’re practically RAISING their hand, and asking to join your downline..
- How one simple phone call to a 1-800 number in my local paper has generated me MILLIONS of dollars in cash…and led to my single greatest obsession in life… Pg. 1**
- The ONE critical step that network marketers always forget. (Miss this step, and your business will never gain the momentum you need to be a top earner.) Pg. 3
- The #1 Evolutionary DIFFERENCE that separates the “Try-Hard Entrepreneurs” from the Network Marketers who have total financial freedom. Pg. 6
- What the sneaky “NFL Club” is…and why nearly every network marketer unknowingly stumbles into it like QUICKSAND within weeks of joining their company. Pg. 8
- The game-ending mistake that marketers make IMMEDIATELY upon signing-up with a network marketing company! (Do this, and you may lose more than just your investment…) Pg. 8
- The 3 “Dead End” phases that 99% of network marketers stay TRAPPED in…(yet, those who use these SECRETS can instantly bypass ALL of them.) Pg. 8
- The BIGGEST reason you can’t go OUTSIDE your network to scale your business… (HINT: It’s the same reason that’s keeping you stuck beating down the same doors, and posting to the same people…) Pg. 9
- Why your company’s website is accidentally causing your customers to RUN AWAY before they ever sign up (kinda like a really bad date)…it’s not your company’s fault – after all, they are experts in their products, not in CONVERTING visitors to customers. Pg. 11
- How to rise ABOVE the ‘Clone Wars’, and be unique in a sea of 300,000+ marketers who are all taught the exact same marketing strategies with no variation…(They are actually mass producing your competitors…) Pg 13
- How to ESCAPE the cookie-cutter network marketing plan that’s NOT effective at generating consistent, sustainable leads…(and get people to stop what they’re doing and turn their heads – and their attention – toward YOU). Pg. 13
- How to finally make enough money selling your products, and go from feeling like you’re “treading water” and getting nowhere, to building a profitable venture. Pg. 14
- How I went from zero – to earning a PRIZE FERRARI – then back to zero in just MONTHS… (because I didn’t realize I was missing 1 critical marketing step…) And, how to structure your business the RIGHT way, so that it has a rock-solid foundation that cannot come crashing down around you. Pg. 15
- The SINGLE MOST IMPORTANT learning lesson that I discovered as a network marketer… (Apply this ONE core marketing principle, and your business MUST grow by default!) Pg 15
- The SECRET “common denominator” that ALL the top earners are doing differently (that you’re NOT)… Pg 16
- How to create an almost “hands-off” system where you can get leads to come to YOU, so you can sell to them, and most importantly, easily REPEAT the process! Pg 17
- The 3 LOST Funnels that allow you to take the most EFFECTIVE networking strategies from the last 4 decades online…(99% of ALL successful network marketing companies use these 3 frameworks). Pg. 17
- How to get around the FEAR of selling your product and presenting your business opportunity to prospects – especially if you’re new, and don’t have a big team or any credibility yet…(this is even BETTER than getting on a 3-way call with your upline). Pg 18
- The LOST Funnel I used to generate over 1.5 MILLION leads for my company in just 6 weeks…(while growing my own personal leg to the 3rd largest in the company at the time!) Pg. 21**
- How to instantly DUPLICATE the amount of people on your team (again and again)…without having to book out conference rooms, or travel to a single hotel meeting! Pg 23
- The “Triple Punch” marketing technique that introduces prospects to your products, helps your team build a downline, and creates the multiplier-effect in your paychecks… Pg 24
- Who your TWO DREAM CLIENTS really are…(and how to leverage their KEY “hot-points”, so you can better sell to them and change their life) Pg 25
How to create a powerful, unwavering “light-bulb moment” with your audience that makes them realize that your opportunity is the EXACT solution that they’ve been searching for…(in fact, you don’t actually do any selling at all…because they’ve already sold themselves). Pg 32
- The ONE thing you must master to ensure that every single funnel you set up is profitable. (just nail this ONE thing, and you’ll set yourself up for outstanding success in your business)… Pg 30**
**Results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond our control. We make no earnings claims or return on investment claims, and you may not make your money back.
My ClickFunnels Network Marketing Secrets Verdict! Is it Worth It?
Absolutely. This book is almost a staple of all online entrepreneurs, ecommerce business owners and affiliate marketers. It is an excellent introduction into all the skills you will need to be successful online. I have no hesitation in recommending this book as I think knowledge is incredibly underrated and you cannot get learn enough.
The upsells are quite useful as well, with the One Funnel Away Challenge being a great kickstart to any first time ClickFunnels user. Its a “must have” in my opinion if you really want to get the value out of your ClickFunnels membership.
Finally the Traffic Secrets OTO is really an excellent indepth insight into traffic generation and the skills and techniques you need to be successful. I have no hesitation in recommending Network Marketing Secrets and all its upsells and one time offers.
Click Here To Get Your FREE Network Marketing Secrets Book
One Last Thing Before You Go…
ClickFunnel’s is truely one of the top resources for any affiliate marketer, online businessperson or ecommerce entrepreneur. The products are the highest quality and often in my opinion overdeliver – which is almost a mantra of Russell. However it is not my number 1 recommendation for making money online.
I have tried so many programs and systems I have lost count. The ones that were not scams all have their strengths and weaknesses but the one that resonated the most with me, and has made me the most money, was developed by one of the 16 super affiliates, Jacob Caris.
Jacob has developed a simple 3 step system for building a super affiliate business – you could say his resume definitely shows he is cut out for the job! It is aptly named Super Affiliate Accelerator. The great thing about his system is it does not require any tech skills, and can be used from anyone to a complete beginner to a seasoned veteran.
In fact it has recently been so successful I have started to see other programs scrambled and doing damage control as students are leaving to come to Super Affiliate Accelerator.
If you are serious about building a profitable online business, and growing to become a super affiliate this program is for you. Jacob does not accept everyone however. You must be willing to put in work, and be committed to succeeding – otherwise he will turn you away. Sound like you? Click the link below to get started.
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