Looking for a honest Expert Secrets review? Expert Secrets is ClickFunnels CEO and Co-Founder Russel Brunson’s follow up to his smash hit and best selling book, DotCom Secrets (Check out a full review here).
For those of you knew to online marketing and business there is a chance you may not have heard of ClickFunnels. However more than likely you have, as ClickFunnels is quite possibly the leading and best known sales funnel and landing page building in the industry. Currenlty the platform boasts well over 90,000 active users, and in its time has processed close to $4 billion processed through over 5.5 million ClickFunnels sales funnels..
Expert Secrets is a 265 page step by step guide to creating a mass movement. A following of loyal customers who are willing to pay for your advice, and your expertise. There is no doubt Russell knows what he is talking about, his resume speaks for itself, which we will dive into shortly. But is Expert Secrets as good as DotCom Secrets, or is it just trying to springboard of its success. Is this a must have to any online business entrepreneurs book shelf? Lets take a look!
But Before We Begin…
In 2019 I started Affiliated success after months of unsuccessful endeavours and ventures into the online business community. I tried everything I could get hands on, I was scammed, sold snake oil, get rich quick schemes and wasted countless hours, weeks and months. All for nothing. It wasn’t until a chance meeting with the founder of my number 1 recommendation, Jacob Caris, that I was able to focus, and build a profitable online business.
It was then I decided to share my secrets, uncover the scams, and the best ways to make money online so you did not have to go through what I did. Making money online really isn’t that hard, but there are hundreds if not thousands of scammers trying to take advantage of everyone wanting to do so. I have reviewed 100s of different programs, most scams, some legitimate business opportunities.
Below is my number one recommendation for making money online. It has helped me make the most money and has been the back bone to my entire online business. If you are serious about making money online, you have to check this out. You may even recognise the founder if you have read my Affiliate Bootcamp Summit Review (hint he features as one of the experts on the panel).
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Check Out My Number 1 Recommendation For Making Money Online. This Simple Program Has Made Me The MOST Money!
Expert Secrets Review
In this Expert Secrets review take an in-depth look into:
- Expert Secrets Creator Russell Brunson
- What Is Expert Secrets
- The 5 Sections Of Expert Secrets
- How Much Does Expert Secrets Cost?
- Special Expert Secrets Offers
- My Expert Secrets Recommendation
Expert Secrets reveals all the secrets and strategies Russell has discovered over his almost two decade long career in building a loyal following and audience. Not only a “mass movement of people” but raving supporters who thrive on your every word. People who will happily pay YOU for YOUR opinion and continue to buy your products.
This free book (you just pay shipping costs) comprises of 5 sections. The first 3 will teach you how you can create your following, and position yourself as an authority and expert in your niche. It will then discuss your moral obligation to your followers – what does it mean to be a thought leader. Then the final two sections will focus on monetising this and how you can not only build, but scale a profitable online business. So lets take a closer look at the book, but first lets look at the man behind the book and see why this book is highly sought after.
Expert Secrets Creator Russell Brunson
Russell Brunson’s Early Years
Whenever I review a program, course or book I like to start at the very beginning. The person, or the persons, behind it. I have used many examples to explain why I do it, but the one I like the most is that of a personal trainer. Would you go to a personal trainer for health, fitness and nutritional advice that was morbidly obese and constantly ate junk food? They don’t practise what they preach, so either don’t believe it or don’t really know what to do. Whenever you are considering someone’s advice you need to be confident they know what they are talking about and have the experience to do so.
For anyone who knows about ClickFunnels, Russell needs no introduction, and his career speaks volumes to the credibility of his knowledge. In 2003, Russell Brunson started his online marketing career selling a software called ZipBrander. ZipBrander was a viral marketing tool that helped to drive traffic to your website. Russell has now redirected ZipBrander.com to the ClickFunnels website.
Following this early success Russell created his first product offering where he experimented with upsellling techniques. He sold a DVD called “How To Create A Potato Gun”. After purchasing the DVD the customer was offered an upsell that included all the materials needed to construct the potato gun. Needless to say the upsell was a no brainier for those purchasing the DVD and was a smash hit for Russell.
The Beginnings Of ClickFunnels
It was from there Russell established himself as one of the most successful and knowledgeable experts in online marketing, lead generation and high converting sales funnels. He sold everything from supplements, coaching services, books, t-shirts and tech products. Across the multiple network marketing companies he worked for, he often ascended to the top commission earning. In fact his success lead to him winning a Ferrari and generating over 1.5 million leads in 6 short weeks.
After this success, Russell teamed up with co-foudner Todd Dickerson and in 2014 created ClickFunnels to fill a gap he identified in the market with the current sales funnel technology. In a short 3 years the two built the company to generate over $100 million in sales, with over 90,000 active users.
ClickFunnels has now become arguably the biggest Funnel building software in the world. As of 2020 Russell’s training, reaching, and ClickFunnels software has helped produce over 728 millionaires.
It is clear Russell knows what he is talking about. He has developed these techniques himself, used them for massive success an still uses them today. Know we know he is a credible expert, lets dive into Expert Secrets!
Published in 2017 Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets provides insights into the secrets and techniques Russell not only discovered, but used himself and still uses today to build loyal followers of people willing to pay for his advice. This book will teach you how he did it, and in turn how you can do it.
In early 2020, Russell along with Tony Robbins and Dean Graziosi launched one of the biggest online training events ever. With over 200,000 participants the program was called Knowledge Broker Blueprint and focused on becoming and expert, a thought leader and capitalising on it. Knowledge is the new currency of 2020 and beyond. In the same vain, this book will teach you how to do this.
Like DotCom Secrets Russell provides numerous examples from his history and actionable steps you can take to scale your own profitable online business. Just like he did with ClickFunnels a 9 figure business. At the time of writing, Expert Secrets has a 4.6 star rating taken from 325 customer reviews on Amazon.
Expert Secrets comprises of 5 sections, including;
- Section 1: Creating Your Mass Movement
- Section 2: Creating Belief
- Section 3: Your Moral Obligation
- Section 4: The Funnels
- Section 5: What’s Next?
Section 1: Creating Your Mass Movement
In Section 1 Russell discusses and unpacks the process of attracting your target audience or fans. Russell reveals there are 3 critical aspects to creating a mass movement
- The Charismatic Leader: All mass movements have a charismatic leader, or an “attractive character”
- The Cause: All are focused on the future and creating something bigger than themselves.
- The New Opportunity: They all offer the audience a new opportunity.
Part 1 To Creating A Mass Movement: The Charismatic Leader or Attractive Leader
To become a charismatic leader or as Russell sometimes refers to it as, The Attractive Leader, you need to you will need to cover the following 4 elements:
- Backstory – you need to present your backstory. Discuss what has bought you to this point, why you understand your customers needs and how you can relate to what they are going through.
- Parables – A parable is a short made up story that is used to present a particular topic of teaching.
- Character Flaws – You should be able to discuss your character flaws. This helps in making you relatable – no one is perfect, and you shouldnt pretend to be.
- Polarity – you character should be a polarising figure, meaning you have the ability to divide opinions and create strong emotions and opinions.
You will then need to decide what your identity will be. There are 4 main types of identity you can use to shape your character.:
- The Leader
- The Adventurer / Crusader
- The Reporter / Evangelist
- The Reluctant Herd
And finally decide your storyline, of which there are 6 main topics:
- Loss And Redemption
- Us Vs Them
- Before And After
- Amazing Discovery
- Secret Telling
- 3rd Person Testimonial
Russell will also teach you how to:
- Find your target market – who are your ideal customers
- Understand the best approach to appeal to them – what should you story line be
- Write compelling marketing messages
Part 2 To Creating A Mass Movement: The Cause
Part 2 of creating your mass movement is defining what the cause is, and discovering how you can get your audience to become as passionate about it as you are.
Russell breaks down how you can effectively communicate your cause to your audience. This is something Russell has been extremely effective at doing throughout his years at ClickFunnels. With explosive sales videos and pitches, Russells passion has always come through in all of his videos, and it is infectious. If you are passionate, and you show it, others will naturally pick up on it.
Part 3 To Creating A Mass Movement: The New Opportunity
Part 3 of creating a mass movement is establishing, or highlighting a new opportunity for your audience. There are two main types of new opportunities you can present to your audience
- Opportunity Switching: Opportunity switching is for potential customers who are looking for a change. They may currently be successful, or have an online business but for some reason they are looking for a change. These people completely change from their current situation and business to the new opportunity.
- Opportunity Stacking: Opportunity Stacking is for potential customers who are already in the niche or industry you are operating in. They have already taken advantage of an existing opportunity and are looking to stack on additional opportunities, or add to their value ladder.
By the end of section one you will know to create your character, how to position yourself and effectively communicate your cause to your audience. And finally what opportunity you should present to them and how to do it.
Section 2: Creating Belief
Russell strongly believes that everything hinges on belief. You and your customers must have a strong belief system in order to bring them together into a collective community or tribe. It is far easier to influence and entice your followers with opportunities when their beliefs reflect your own.
This section has 6 different chapter, and seeks to help you create a belief system that matches your product offerings. The 6 different chapters are
- The Big Domino: Having understood where to focus, you can educate, inspire, and convince your loyal followers to purchase your products and services.
- The Epiphany Bridge: An epiphany bridge is a process that links one emotions to their logic. An epiphany is often referred to as a flashbulb. Creating belief is about creating light bulb moments for your followers or a once in a life time, life changing moment.
Russell shows you how you can leverage this moment to convert your followers to customers. He does this by explaining the power of story telling, and how emotions play an important part in creating epiphany moments.
The Hero’s Two Journey: Your hero has 2 main paths of their journey. The first being one of achievement, and the section one of transformation. In this chapter Russell will explain in depth each path and how to use them to have your audience relate to your brand and story. He will also reveal the steps you can take to ensure you appear authentic, relevant and win the hearts of your community. Through conflict, which creates emotion you can move your character to a place of desire, which ultimate will lead to a conversion.
- The Epiphany Bridge Script: Following on from chapter 2 and chapter 3, this chapter takes your epiphany bridge and combines it with the hero’s two journeys to build your epiphany bridge script. This chapter is a must read for any online business entrepreneur and provides excellent examples to help you implement immediately within your business.
False Belief Patterns: Often your potential customers may have beliefs that are based on myths or misinformation. In chapter 5 Russell explains how you can break these belief systems and have your followers embrace yours. This is done through the story telling of a relatable experience, that then pushes them into an epiphany bridge that will help challenge and ultimately replace their beliefs. Here Russell shows you how to break customer false beliefs and embrace yours. Using an epiphany bridge, you’ll learn the simple steps of replacing false beliefs with new ones.
The 3 Secrets: This is the final section where Russell highlights the three secrets you need to know to excel in sales. These 3 secrets are, The Vehicle, Internal Beliefs and finally External Beliefs.
Section 3: Your Moral Obligation
Section 3 consists of 2 chapters, with the 2nd chapter having 4 “sub chapters” within it. In this section Russell explains the exact steps you should take when offering new opportunities to your potential customers. In doing show he highlights how you can effectively communicate with your followers in a way that breaks down their existing barriers and educates them in an interesting and engaging way.
The first 2 chapters in this section are:
- The Stack Slide: The stack slide is ultimately your offer, and all the value you will be bringing to the table. You will notice this if you click through to the 14 day ClickFunnels Free Trial, or decide to purchase Expert Secrets.
The Stack Slide lays out all the benefits and bonuses your customer will receive if they take up your offer, and the value they each hold. This slide will explain why they should buy, and why the offer is better and fulfils more than any competitors offers. Russell demonstrates how, but just answering these questions effectively, you can get higher conversion rates.
- The Perfect Webinar: Webinars are one of Russells favourite selling techniques. They offer a highly engaging, value pack and knowledge rich medium to showcase an offering, and tease the product in a way that lease your followers wanting more. In this section Russell lays our a step by step plan for creating the Perfect Webinar. This chapter is broken down into 4 more “sub chapters” if you will, the effective dissect the entire process. I would highly recommend spending a lot of time on this chapter!!
Section 4: The Funnels
As we have already discussed Russell is the CEO and co-founder of ClickFunnels which is a leading sales funnel generation software used by online entrepreneurs all over the world. In Section 4 you will learn how to capitalise on your mass movement, and the knowledge you learnt in the first 4 sections by utilising funnels to convert them into customers.
This section is broken down into 5 chapeters which include:
- The Perfect Webinar Model
- The Four Question Close
- The Perfect Webinar Hack
- Email Epiphany Funnels
- Epiphany Product Launch Funnels
Section 5: What’s Next?
The final section of Expert Secrets is short but sweet and discusses the concet of “Fill Your Funnel”.
As the name suggests this is how you fill your sales funnels with leads, and drive traffic to your websites or funnels through effective and proven lead generation techniques. All of which Russell has used himself. As I mentioned in the earlier section on Russell Brunsons career, he was able to generate over 1.5 million leads in just 6 weeks – so know a thing or two about filling a funnel!
As with all of Russells book offers, the book itself is promoted as FREE, all you have to do is pay the shipping. The shipping itself is what you’d expect to pay when buying anything online, so the book itself is in fact free. If you are based withing the US you will pay $9.95 for shipping and handling. Whereas international shipping and handling costs $19.95.
To put this into perspective, if you purchase the book elsewhere, for example Amazon, it will cost you upwards of $25.
Following the initial purchase you will be presented with a number of order bumps, upsells and one time offers. These include:
The first order bump is fairly self explanatory, an Audio book of the Expert Secrets book, valued at $37. The audio book is a great alternative for those who do not have the time, or desire to dedicate specific time to sit down and read a book. Personally I love audio books as I can listen to them on the commute to work, driving my car, at the gym and virtually anywhere that I can wear my head phones!
Expert Secrets Order Bump #2 – 2 Day Event $97
The Expert Secrets second order bump is exclusive access to a previously held live 2 day event called ‘Expert Secrets LIVE’ held by Russell himself. At this event, where his top students that pay $25,000 per year, he revealed dozens of never seen before secrets not discussed in the Expert Secrets book.
It cost $97 and you can also get it as an upsell in the Expert Secrets book funnel.
Expert Secrets OTO #1 – Secrets Trilogy Box Set $97
When you purchase Expert Secrets book you are presented with a One Time Offer of the Secrets Trilogy Box Set. The Secrets Trilogy Set includes
- Traffic Secrets Hardback Copy Book – read a full review here
- Expert Secrets Hardback Copy Book
- Dotcom Secrets Hardback Copy Book – read a full review here
Along with these you will also receive a bonus book called, Unlock The Secrets. Unlock The Secrets states it is “Your underground playbook for scaling your company to the “Two Comma Club” and beyond”. The Two Comma Club is an exclusive invite only club for entrepreneurs who have generated $1 million or more through a ClickFunnels sales funnel.
The price for the box set is only $97.
Expert Secrets OTO #2 – Funnelytics $397
The final one time offer is a subscription to Funnelytics. Funnelytics is a software tool that is often coupled with ClickFunnels and other funnel building software. It is not a replacement, rather an enhancement. Funnelytics is a lead magnet funnel mapping tool and analytics program that provides real time analytics to help optimise your funnels.
It was founded in 2018 by Mikael Dia and is an essential tool for any ClickFunnels user.
Funnelytics comes with an easy drag and drop visual interface with built-in analytics tools to track performance. The tool does not allow you, or help you create landing pages, funnels and send emails, rather it helps map out their sequence, and establishes the best sequence using real time data.
The Funnelytics OTO is only $397.
Absolutely. Expert Secrets definitely adds a massive amount of value just like DotCom Secrets. This book is an excellent step by step guide to creating your own mass following, which you can monetise. I have no hesitation in recommending this book as I think knowledge is incredibly underrated and you cannot get learn enough.
The order bumps are also incredibly valuable, the box set gives you all of Russell’s books and Unlock The Secrets which in my opinion are must haves for any online entrepreneur. As I suggested earlier, the final OTO, Funnelytics is a MUST have for anyone who is using ClickFunnels.
The best way I can explain it is imagine driving a car with no dashboard – no speed indicator, gas levels, engine and warning lights. You may get to your destination but if anything goes wrong you will not even know where to start! Funnelytics gives you the ability to actively optimise your funnels in real time, identify and fix issues before they even occur. Funnelytics is the key to creating the highest converting sales funnels.
One Last Thing Before You Go…
ClickFunnel’s is truely one of the top resources for any affiliate marketer, online businessperson or ecommerce entrepreneur. The products are the highest quality and often in my opinion overdeliver – which is almost a mantra of Russell. However it is not my number 1 recommendation for making money online.
I have tried so many programs and systems I have lost count. The ones that were not scams all have their strengths and weaknesses but the one that resonated the most with me, and has made me the most money, was developed by one of the 16 super affiliates, Jacob Caris.
Jacob has developed a simple 3 step system for building a super affiliate business – you could say his resume definitely shows he is cut out for the job! It is aptly named Super Affiliate Accelerator. The great thing about his system is it does not require any tech skills, and can be used from anyone to a complete beginner to a seasoned veteran.
In fact it has recently been so successful I have started to see other programs scrambled and doing damage control as students are leaving to come to Super Affiliate Accelerator.
If you are serious about building a profitable online business, and growing to become a super affiliate this program is for you. Jacob does not accept everyone however. You must be willing to put in work, and be committed to succeeding – otherwise he will turn you away. Sound like you? Click the link below to get started.
Check Out My Number 1 Recommendation For Making Money Online. This Simple Program Has Made Me The MOST Money!